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NEW YORK—The Vevo music video network has announced that it will launch 10 channels on Local Now as part of a partnership with the free streaming service owned by Allen Media Group for local news and entertainment.
The partnership with Local Now is part of Vevo’s broader strategy to bring its exclusive and sought-after content to fans via Connected TVs (CTV) in on-demand and linear-programming environments. The effort has already boosted Vevo’s audience on CTV, with 70 million Americans already watching Vevo on CTV each month, the company said.
“We are excited to expand our linear footprint nationwide with a rapidly growing FAST service like Local Now, used in over 225 local markets across the United States by millions of consumers, who watch music videos and live music. ‘other premium content via connected devices,’ said Rob Christensen. , Vice President, Advanced Television, Vevo.
The new Local Now channels will focus on a specific genre or decade and will include: Vevo Pop, Vevo R&B, Vevo Hip Hop, Vevo Reggaeton & Trap, Vevo Country, Vevo Latino, Vevo ’70s, Vevo’ 80s, Vevo ’90s , and Vevo 2K. Plus, for a limited time until the end of the year, Local Now users will have access to Vevo Holiday, a channel specially programmed to celebrate this upcoming holiday season.
“Local Now is growing exponentially as a free streaming service. Our audiences are reaping the rewards of this growth as we continue to expand our content and channels, â€said Byron Allen, Founder, President and CEO of Allen Media Group. “This partnership with Vevo adds more depth to our rapidly growing lineup, bringing the biggest music stars to our users’ living rooms or wherever they like to stream. “
Local Now offers over 420 free streaming channels, including a Local Now channel in every DMA nationwide, and over 10,000 movies, TV shows and documentaries. The Local Now app is available on Roku, Apple TV, Amazon Fire TV, Android TV, Xfinity, Vizio, Samsung, Android, and IOS devices.
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