The future of live video
Live video as a feature on social media platforms is a concept that has seen record growth in recent years, with predictions showing that by 2028, global live video revenues will reach nearly $190 billion. of dollars. Research shows that consumers want live video and respond well to it, as nearly 80% of these users will interact with live video at least once a week. On the other side of the camera, companies also use live video platforms to conduct their business internally and use this technology as a go-to-market strategy.
That being said, live videos are more than meetings. Industries like gaming, marketing, real estate, healthcare and recruitment are just a few of the areas where live video is a game-changer for those working in these industries. Experts claim that visuals are processed 60,000 times faster than text by the human brain, which makes switching to video platforms much more natural and popular.
Despite these benefits of live video, ensuring the visual is effective and useful can change how it is received by the consumer. First, ensuring high bandwidth and internet connection can be key to running successful and efficient meetings.
Quality is a factor to take into account, which goes hand in hand with bandwidth and contributes to the user experience being at its highest level. Encoding, privacy and compatibility are more common factors that can make or break the use of video platforms, as they all contribute to the global precedent that users should be able to use their platforms with ease and confidence. . In fact, studies show that 30% of sales professionals believe their web conferencing tools are hindering sales, not helping.
The future of live video is bright. Although there are several problems that many users still face on a daily basis, the services continue to improve and grow rapidly, ensuring that workers, consumers and citizens in general all have access to this new means of communication. .
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