Sony unit to deliver real-time football footage to Serie A



A subsidiary of Sony Group Corp. has signed a contract with Italian professional football league Serie A to provide real-time recreated 3D infographic videos of matches for broadcast use and for teams to analyze their performance, Sony said.

Under a three-year contract starting with the current 2021-2022 season, sports-related technology company Hawk-Eye Innovations Ltd. will provide the new service to the 20 clubs of the Italian Premier Division using data obtained from cameras installed at various locations in the stadiums.

An undated photo shows a video-assisted referee center set up by Hawk-Eye Innovations near Milan, Italy as part of its Serie A contract. (Photo courtesy of Sony Corp. and Hawk-Eye Innovations) (Kyodo)

The images will be captured by Hawk-Eye’s optical tracking system, which uses “advanced image processing and player recognition techniques” to quickly and accurately analyze each player’s movements with up to 29 tracking points. skeletal, as well as the movement of the referees and the ball, the U.K. company said in a press release earlier this month.

The images can also be used by clubs to deliver content to fans and allow them to analyze performance, Sony and Hawk-Eye said.

Hawk-Eye has been providing the Italian league with services such as its goal line technology, the electronic system that judges whether a goal has been scored or not, since 2015.

But the latest contract marks the first time the company will offer its new real-time video processing technology to a professional sports league, a Sony public relations official said, adding that the contract price was not disclosed.

The image provided shows a render of a 3D recreated infographic video of a soccer match that Sony Group Corp. subsidiary Hawk-Eye Innovations Ltd. edits and delivers to every club in the Italian professional soccer league Serie A. from Sony Corporation and Hawk-Eye Innovations) (Kyodo)

“The league has continuously proven to be one of the most innovative in the world of sport, and we are particularly excited to bring some of our latest technology” to Italian football, said Peter Irwin, Commercial Director of Hawk-Eye. in a press release. .

Luigi De Siervo, CEO of Lega Serie A, said in the press release that the contract “increases the possibility of delivering an ever more advanced product to our partners, clubs and all fans”.

As part of the deal, Hawk-Eye has also set up a new video-assisted arbitration center near the city of Milan in northern Italy where 60 staff can edit and stream game day footage, instead of sending vans and staff to each venue as they go. done before.

Founded in 2001 and acquired by Sony in 2011, Hawk-Eye has provided judging support systems services to various sporting organizations and events, including Major League Baseball in the United States.


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