MX Player secures broadcast rights for T20I series between Bangladesh and UAE
Indian video streaming and video-on-demand platform, MX Player, has announced its debut in the sports sector with the live broadcast of the Friendship 2022 series between the United Arab Emirates and Bangladesh.
The two T20I matches between the United Arab Emirates and Bangladesh will take place on September 25 and 27 respectively in Dubai. The series will air live for fans on MX Player for Indian viewers at 7:30 PM IST.
MX Player will also provide its audience with real-time pre-game evaluation, game break conversations, post-game presentations and player interviews.
The friendly matches take place ahead of the 2022 ICC Men’s T20 World Cup. MX Players’ commitment to creating a 360-degree entertainment environment with widespread appeal is reinforced by the broadcast of its first ever Twenty20 cricket match.
Mansi Shrivastav, Senior Vice President – Global Content Acquisitions & Alliancessaid, “At MX Player, we are always exploring adding new content formats, which keep our viewers engaged on the platform. Indian viewers live for cricket and we believe this is a good opportunity for us to make a step forward to entertain our viewers.The UAE vs Bangladesh Friendship Series 2022 is an important series as it is being played in preparation for the Twenty20 World Cup which is fast approaching.
“It also helps us diversify our library and give our partner brands a new format to advertise on. We are confident to offer our viewers more sports and sports-related content on our platform in the near future.