Epicor launches new app for stores

Epicor launched the Service CRM mobile app for automotive service companies.

The multi-function mobile app is available for download through the App Store and Google Play and requires an active Epicor Service CRM subscription.

Service CRM allows service shop owners, managers, and other authorized individuals to use their iOS or Android devices to connect with customers, manage their shop calendars, create and confirm service appointments, and monitor on-time actual key customer engagement and store marketing metrics. All functions and related data integrate with the user’s Service CRM desktop interface.

The app also includes full Mtexting functionality along with a new premium Mtexting broadcast feature. This allows users to create and launch text broadcasts to promote special offers, new service offerings, and other call-to-action messages to generate business.

The app’s Mtexting module also allows users to create and deploy personalized messages for common interactions, such as letting a customer know their vehicle is ready, sharing a service estimate, thanking customers for their business, and more. Incoming message notifications and client appointment requests are listed in real time on the user’s home screen.

“Epicor continues to invest and deliver innovations that allow Service CRM users to unlock powerful insights and delight their customers. This in turn increases bay traffic and higher ARO,” said Tim Hardin, Epicor senior vice president and general manager for automotive. “These tools help stores save time while meeting the increasingly digital preferences demanded by today’s consumers. The benefits of a strong CRM platform are faster, more profitable growth and increased business value. »

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